SERVICES
Content Marketing
According to data gathered by Forbes, 76% of B2B businesses in 2024 are driving demand generation with content marketing, and 48% of them are working with a third-party to achieve these results.
To be effective, content marketing requires technical expertise in visual design, storytelling, copywriting, graphic design, and video production - which may be skills your in-house team hasn’t quite perfected.
Our clients use our content marketing services to:
Attract new customers
Retain and upsell existing customers
Build brand awareness across key digital channels
Build new partner relationships
Engage employees as brand advocates
“Without the team at Demand Gen Studio, we could have never grown our business the way we have. They’ve been instrumental in helping us reach the
right customers and making each campaign, event, and new product release a success.”
- Samantha M.
Event Marketing
According to data gathered by Bizzabo, 86.4% of B2B marketers plan to maintain or increase their number of in-person events in 2024.
Each event requires its own marketing strategy and execution to attract and engage target attendees. Given the higher investment brands put in events, their marketing needs special attention to achieve results across multiple channels (website, social, email, ads, direct mail).
Our clients use our event marketing services to:
Announce their event and Call for Speakers
Manage speakers and event content
Drive registrations through multiple marketing touches (5-15)
Build FOMO for those on-the-fence about registering
Plan, design, and execute digital/hybrid versions of their event
Build sponsorship levels and prospectuses
“We brought in Demand Gen Studio to create the Digital Experience for our signature event, helping us reach our members across New York State.
They’ve been an extraordinary partner and have collaborated with our teams and suppliers to help us succeed.”
- Heidi L.
Product Marketing
According to data gathered by the Product Marketing Alliance, 80% of Product Marketing Managers operate in teams of 1-5 people. Thus, shouldering a tremendous responsibility for their organization with very limited resources.
To be effective, product marketing requires a customer-obsessed mindset. But it doesn’t need to break your budget
Our clients use our product marketing services to:
Define their target market(s) and best-fit customers
Collect market and customer feedback
Develop and differentiate product positioning
Manage product launches
Create sales enablement collateral
Establish an ROI framework
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