Work
Explore a collection of digital, content, and event marketing projects created to connect brands with their audiences. From websites and campaigns to ebooks, videos, and event experiences, each project combines clear storytelling with thoughtful design and focused execution.
Turning Software Migration Into a Clear Path Forward
Client
Intuit
Year
2025
The Challenge: Moving to a new software platform can feel overwhelming, especially for accounting firms balancing client demands, staffing challenges, and day-to-day operations.
What We Created: DemandGen Studio developed a technical eBook that explains how AI-powered automation can help security teams streamline workflows, reduce manual effort, and gain greater visibility across their security programs.
The Business Outcome: By translating complex technical concepts into practical business value, we created an educational resource that builds credibility, supports lead generation, and helps buyers understand the potential impact of the solution.
Building Content Programs That Keep Audiences Engaged
Client
Lead2Pipeline
Year
Ongoing
The Challenge: Maintaining audience engagement requires more than publishing occasional content.
What We Created: DemandGen Studio developed and produced an ongoing video series supported by a dedicated content hub and promotional campaign.
The Business Outcome: The program created a destination for industry insights, strengthened audience relationships, and provided a steady stream of content across multiple channels.
Turning a Website into a Stronger Growth Engine
Client
Eight One Partner
Year
Ongoing
What We Created: DemandGen Studio developed key elements of the website experience, including the homepage strategy, content, and design, along with the pricing page. We also created customer and employee testimonial videos that bring real experiences into the buying journey. For the pricing page, we incorporated insights from customers across multiple industries to give prospective buyers a more practical view of the value and investment.
The Challenge: A website needs to do more than explain what a company offers. Eight One Partners needed a clearer way to communicate its value, build trust with prospective customers, and give visitors the information they need to take the next step.
The Business Outcome: By combining clearer messaging, real customer experiences, and a more informative website experience, we created a stronger foundation for growth that helps Eight One Partners communicate its value, build credibility, and move prospective customers closer to a decision.
Turning Search Campaigns into More Effective Growth Drivers
Client
Nava Benefits
Year
2025
What We Created: DemandGen Studio evaluated Nava's existing Google Search campaigns for performance, effectiveness, and efficiency, then optimized the campaigns to drive more conversions on the website. This included refining ad copy and creative, making campaign adjustments based on performance data, and providing ongoing reporting across active campaigns.
The Challenge: Paid search can generate strong results, but only when campaigns are closely aligned with business goals, audience needs, and what happens after someone clicks. Nava Benefits needed a clear view of campaign performance along with opportunities to improve efficiency and generate more conversions.
The Business Outcome: By combining campaign analysis, ongoing optimization, and performance reporting, we helped Nava Benefits make better use of its paid search investment and create campaigns focused on generating meaningful website conversions.
Complex Technology Deserves Clear Communication
Client
Onspring
Year
Ongoing
The Challenge: Explaining AI-powered capabilities in a way that captures attention and resonates with business audiences.
What We Created: DemandGen Studio produced a promotional launch video that combines motion graphics, product visuals, and concise messaging to showcase the platform's capabilities.
The Business Outcome: The result is a polished marketing asset that helps audiences quickly understand the product's value while building awareness and excitement around new features.
Building Momentum Before, During, and After the Event
Client
NYSSBA
Year
2025
What We Created: DemandGen Studio managed the event's marketing across the full attendee journey, developing the event website, email campaigns, digital advertising, social media content, videos, and other promotional assets. After the event, we gathered feedback from attendees and sponsors and developed reporting, highlights, recap content, and follow-up communications to extend the value of the event.
The Challenge: A successful convention takes more than a strong event program. NYSSBA needed a coordinated marketing effort to build awareness, drive attendance and engagement, and keep the momentum going after the 2025 Annual Convention & Education Expo.
The Business Outcome: By connecting promotion, engagement, and follow-up across the entire event lifecycle, we helped NYSSBA create a more consistent attendee experience, strengthen engagement, and turn event activity into insights and content that continued to support the organization after the convention.